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FUZHOU, CHINA (6 January 2012) – You recognize Android phones, tablets, TVs, and home phone systems, but do you recognize one of the worldwide leaders behind much of this technology?

Chinese-based Fuzhou Rockchip Electronics Co., Ltd, Asia’s leading developer of fabless semiconductors with an emphasis on Mobile Internet Platforms, will release the RK2918 chip for Google’s Android 4.0 Operating System – known as the Ice Cream Sandwich – at the 2012 Consumer Electronics Show (CES) in Las Vegas, January 10-13. Our booth - #36835 – will be located in the South Hall of the Las Vegas Convention Center, Upper Level. Rockchip will also participate in ShowStoppers at CES, on Tuesday, January 10 at Wynn Las Vegas.

Rockchip will feature phones and tablets utilizing their technology and Android 4.0 at their booth – including some that incorporate Adobe® Flash® 11, not currently standard with 4.0 technology.

With 80 percent market share penetration in China – a figure that would make them a virtual behemoth here in North America – Rockchip’s product can be found in dozens of famous name brand products including Samsung, Philips, Sony, Toshiba and Archos. And with consumer demand for the Ice Cream Sandwich poised to explode across all products and platforms on six continents, Europe and the Americas are `logical targets for the Chinese company.

“The global environment is right for our Android 4.0 product, and as a company, we are in precisely the right position to play a major role in satisfying a healthy portion of that demand,” said Chen Feng, Vice President of Rockchip.  “We are looking at CES as an opportunity to introduce our latest technology to the trade, and the public, as we build towards more solidly establishing our name outside of the Chinese market.”

The world’s leading provider of microchips for the entire MP3/MP4 market, exclusive of Apple®, Rockchip will showcase at CES the largest ion of tablets that utilize their technology.  “We think we will have between 30 and 40 tablets at Vegas,” said Feng.  “We’ve adding new products every day, so even now, as we prepare to leave for CES, we’re not sure what that final number will be!”

Not yet familiar with Rockchip here in North America? 

That’s not altogether surprising; but as this rapidly growing company continues to make its mark on a burgeoning industry, you can rest assured of one thing …

You will be soon!